Welcome to the ultimate guide to discovering who owns Burton Snowboards in 202If you’re a fan of the iconic snowboarding brand, you might have wondered about its ownership structure. Well, you’re in luck, because we have done the research for you and are here to provide you with all the answers you need.
Firstly, it’s important to understand the history of Burton Snowboards and how it became a global phenomenon in the snowboarding industry. We’ll dive deep into the company’s past, including its humble beginnings and groundbreaking innovations.
Next, we’ll explore the current leadership team at Burton Snowboards, including who is in charge of the day-to-day operations of the company. We’ll also take a closer look at the manufacturing process behind Burton Snowboards, including what goes into making each board and how the company has evolved over the years.
Are you curious to learn more about the impact that Burton Snowboards has had on the snowboarding industry? We’ll discuss the brand’s influence and how it has helped shape the sport into what it is today. Plus, we’ll take a look at what the future holds for the iconic brand, and what’s next for Burton Snowboards in 2023 and beyond. So sit back, relax, and join us on this journey to discover who owns Burton Snowboards and everything you need to know about this legendary snowboarding brand.
History of Burton Snowboards
Burton Snowboards is a company that has been at the forefront of the snowboarding industry since its inception. Founded in 1977 by Jake Burton Carpenter, the company quickly gained popularity among snowboarders and snowboarding enthusiasts. Carpenter, a passionate snowboarder himself, saw the potential of snowboarding as a sport and wanted to create better equipment for it. He developed the first snowboards in his garage in Vermont, which quickly gained popularity among snowboarders, leading to the creation of Burton Snowboards.
From its humble beginnings, Burton Snowboards grew quickly, and by the 1980s, it had become a global brand. The company continued to innovate, introducing new technologies and designs that revolutionized the snowboarding industry. Burton’s commitment to creating high-quality equipment for snowboarders has made it a favorite among snowboarding enthusiasts around the world.
Throughout its history, Burton Snowboards has faced numerous challenges, including competition from other snowboarding brands, economic downturns, and changes in the industry. However, the company has remained committed to its core values of quality, innovation, and sustainability, ensuring its longevity in the snowboarding industry for decades to come.
Burton Snowboards has played a significant role in the growth and development of snowboarding as a sport, paving the way for future generations of snowboarders. In the next sections, we will explore how Burton Snowboards became a global phenomenon, the leadership team behind the brand, the manufacturing process of its snowboards, the impact it has had on the industry, and what the future holds for this iconic brand.
The Founding of Burton Snowboards in a Vermont Barn
In 1977, snowboarder Jake Burton Carpenter founded Burton Snowboards in a barn in Vermont. Carpenter began crafting snowboards by hand, experimenting with different shapes and materials. He named the company after himself and began selling snowboards to local shops.
Carpenter’s early boards were a far cry from the high-tech equipment used by today’s snowboarders. Made of wood and fiberglass, they were heavy, slow, and hard to control. But Carpenter’s passion for snowboarding and his commitment to innovation fueled the company’s growth.
By the early 1980s, Burton had become a major player in the snowboarding industry. The company’s boards were faster, lighter, and more maneuverable than those of its competitors. Burton also pioneered many of the features that are now standard on snowboards, such as the snowboard binding, which secures the rider’s boots to the board.
Since its founding in 1977, Burton Snowboards has become one of the most recognizable brands in the snowboarding industry. Over the years, Burton has continued to innovate and push the limits of what is possible on a snowboard, while also expanding its product line to include clothing, bags, and accessories.
The 1980s were a decade of significant growth for Burton. In 1982, the company released its first pro-model board, the Craig Kelly Air. This board revolutionized snowboarding by allowing riders to achieve greater airtime and perform new tricks. By the end of the decade, Burton had become the largest snowboard manufacturer in the world, with sales topping $10 million.
In the 1990s, Burton continued to dominate the snowboarding industry. The company launched the first women’s-specific snowboard in 1994, the Burton Lipstick, and continued to innovate with new board shapes and materials. Burton also expanded its product line to include boots, bindings, and outerwear, making it a one-stop-shop for snowboarders of all levels.
How Burton Became a Global Snowboarding Phenomenon
From its humble beginnings in a Vermont barn, Burton Snowboards grew to become a worldwide leader in the snowboarding industry. One of the keys to its success was the company’s innovative approach to board design, which enabled riders to perform tricks and maneuvers that were previously impossible.
In addition to its cutting-edge product design, Burton Snowboards also focused heavily on marketing, sponsoring top athletes and events to increase its brand awareness. The company’s strategic partnerships with ski resorts and retailers around the world also played a significant role in its growth.
Over the years, Burton Snowboards has continued to innovate and expand into new markets, with a focus on sustainability and social responsibility. Today, the company remains a driving force in the snowboarding industry and a beloved brand among enthusiasts and professionals alike.
The Importance of Burton’s Role in the Growth of Snowboarding as a Sport
Burton Snowboards played a significant role in the growth and development of snowboarding as a sport. When Jake Burton Carpenter founded the company in the late 1970s, snowboarding was not yet widely recognized as a legitimate sport. Burton Snowboards helped to change that.
Throughout the years, Burton Snowboards has continued to push the sport forward, introducing new technologies and innovations that have helped snowboarding gain even more popularity. For example, Burton was one of the first companies to produce snowboards with a symmetrical shape, which allowed riders to ride in either direction. They also introduced the “Channel” system, which made it easier for riders to customize their stance on the board.
Today, snowboarding is an incredibly popular sport, and Burton Snowboards continues to be a driving force behind its growth and development. With a focus on sustainability and innovation, Burton Snowboards is committed to ensuring that the sport of snowboarding continues to thrive for many years to come.
Current Leadership Team at Burton Snowboards
Donna Carpenter has been the CEO of Burton Snowboards since 2016, following the passing of her husband, Jake Burton Carpenter. She has been a key figure in the company since its early days, working alongside Jake to build Burton into the global brand it is today.
John Lacy serves as the President of Burton Snowboards, responsible for leading the company’s global business strategy and growth initiatives. He joined Burton in 1993 and has held various leadership positions throughout his tenure, including Executive Vice President of Product and Channel.
Johanna Murphy is the Chief Marketing Officer at Burton Snowboards. She is responsible for overseeing the brand’s global marketing strategy, including product launches, partnerships, and events. Murphy joined Burton in 2019 after working in senior marketing roles at both Rag & Bone and Ivanka Trump.
Marie-France Roy is the Sustainability Director at Burton Snowboards. In this role, she leads the company’s efforts to minimize its environmental impact and implement sustainable business practices. Roy is a former professional snowboarder and has been an advocate for environmental sustainability throughout her career.
Sarah Crockett serves as the Chief Financial Officer at Burton Snowboards. She is responsible for managing the company’s finances, including budgeting, forecasting, and financial reporting. Crockett joined Burton in 2020 after working in various finance and strategy roles at Nike for over a decade.
A Brief Introduction to Burton Snowboards’ Key Executives
- Donna Carpenter: Co-founder and current CEO of Burton Snowboards. She took over as CEO from her husband, Jake Carpenter, in 2019.
- John Lacy: President of Burton Snowboards. He has been with the company for over 25 years and oversees the company’s global operations.
- Mike Rees: Chief Financial Officer of Burton Snowboards. He joined the company in 2017 and is responsible for financial strategy and planning.
- Anne-Marie Dacyshyn: Chief Marketing Officer of Burton Snowboards. She joined the company in 2017 and oversees all marketing and creative initiatives.
Donna Carpenter and her team have continued to innovate and drive Burton Snowboards’ success since the company’s founding over four decades ago. By staying true to their roots while also adapting to the changing needs of the snowboarding industry, Burton has remained a leader in the market. The dedication and leadership of key executives like Carpenter, Lacy, Rees, and Dacyshyn have been integral to the company’s ongoing success.
Behind the Scenes of Burton Snowboards’ Manufacturing Process
Innovative Technologies: Burton Snowboards has been at the forefront of the snowboarding industry for decades, and their manufacturing process reflects their commitment to innovation. They use a variety of cutting-edge technologies to create their snowboards, including 3D printing and computerized cutting machines.
Handmade Quality: Despite their use of advanced technologies, Burton Snowboards has not lost sight of the importance of handcrafting. Each board is still hand-shaped and finished by skilled craftsmen to ensure the highest quality.
Sustainability: Burton Snowboards is committed to sustainability and reducing their environmental impact. They use eco-friendly materials in their boards, such as FSC-certified wood cores and recycled materials in their bindings and boots. They also have a closed-loop manufacturing process, where scraps and waste are recycled into new products.
If you’re interested in the manufacturing process of one of the most iconic snowboard brands in the world, keep reading to learn more about Burton Snowboards’ history, leadership, and commitment to sustainability!
The Innovative Technologies Behind Burton’s Snowboard Designs
Burton Snowboards has always been at the forefront of innovation in snowboard design, and their commitment to pushing the boundaries of what’s possible in the sport has led to numerous advancements in technology over the years.
Channel Binding System: One of Burton’s most notable innovations is their Channel binding system, which allows for infinite stance options and on-the-fly adjustments, giving riders greater control and flexibility on the mountain.
Bend and Flex: Burton has also developed several unique board profiles, including the Flying V and PurePop Camber, which offer different blends of bend and flex to suit different riding styles and terrain types.
Carbon Highlights: Another key technology used in Burton’s boards is Carbon Highlights, a carbon fiber pattern that provides pop and response without adding weight, helping riders to stay in control and maneuver with ease.
The Sustainability Efforts of Burton Snowboards’ Manufacturing Process
As a leading snowboard manufacturer, Burton Snowboards has recognized the importance of reducing its environmental footprint and has taken significant steps towards sustainability. One of the company’s primary initiatives is to use more eco-friendly materials in their snowboard production process. This includes the use of responsibly sourced wood, recycled materials, and bio-based plastics. They have also implemented a closed-loop system, where waste from the manufacturing process is reused and recycled.
In addition to using sustainable materials, Burton has also implemented energy-efficient practices in their manufacturing facilities. They have installed energy-efficient lighting, heating, and cooling systems, and use renewable energy sources such as solar power to power their operations. The company has also made efforts to reduce water usage by implementing a closed-loop system that recycles water used in the manufacturing process.
Burton is committed to reducing waste and has implemented a comprehensive waste reduction program. This includes recycling programs for materials such as plastic, paper, and metal, as well as composting food waste from their cafeterias. The company has also taken steps to reduce packaging waste by using more sustainable packaging materials and reducing the amount of packaging used.
The Impact of Burton Snowboards on the Snowboarding Industry
Revolutionary Products: Burton Snowboards revolutionized the snowboarding industry with its innovative and high-quality products. The company’s designs and technology advancements have set the standard for snowboard manufacturing, shaping the way we ride today.
Cultural Influence: Burton’s impact extends beyond just product innovation. The company’s marketing campaigns, events, and team riders have helped shape the culture of snowboarding, making it more mainstream and accessible to a wider audience.
Industry Leadership: As a pioneer in the snowboarding industry, Burton has been at the forefront of driving growth and expanding the sport. The company’s leadership in promoting snowboarding as a legitimate sport has helped it gain recognition and respect within the broader sports industry.
Burton’s Contribution to Snowboarding Culture and Fashion
As one of the pioneers of the snowboarding industry, Burton has not only revolutionized snowboard technology but has also had a significant impact on snowboarding culture and fashion.
Through their innovative snowboard designs, Burton has influenced the way snowboarders ride and express themselves on the slopes. They have also collaborated with artists, musicians, and designers to create unique and stylish snowboarding apparel and accessories that have become popular both on and off the mountain.
In addition, Burton has been instrumental in promoting diversity and inclusivity in snowboarding culture, providing support and sponsorship to athletes of all genders, races, and backgrounds.
The Influence of Burton Snowboards on Snowboarding Competitions and Events
Burton Snowboards has been a major player in the growth and development of snowboarding competitions and events. The company has been a driving force behind the creation of new events and formats, such as the Halfpipe, Slopestyle, and Big Air competitions. These events have become popular around the world and have helped to grow the sport of snowboarding.
One of the most notable events that Burton has been involved in is the Burton US Open. This event, which has been running since 1982, is one of the most prestigious snowboarding competitions in the world. It attracts top riders from around the globe and offers a large prize purse.
Burton also sponsors a number of other events, including the Dew Tour and the World Snowboarding Championships. These events showcase the best snowboarders in the world and give them a platform to showcase their skills and creativity.
The Legacy of Burton Snowboards in the Snowboarding Community
Innovative: From inventing the first modern snowboard to developing cutting-edge technologies, Burton has always been at the forefront of innovation in snowboarding.
Cultural: Burton’s impact on snowboarding culture cannot be overstated. The company has shaped the way people dress, talk, and think about snowboarding, and has been instrumental in promoting snowboarding as a lifestyle.
Inclusive: Burton has always been committed to making snowboarding accessible to everyone. The company has supported grassroots initiatives and programs that introduce snowboarding to underserved communities and has been a leader in promoting diversity and inclusion in the sport.
The Future of Burton Snowboards: What’s Next for the Iconic Brand
As Burton Snowboards continues to innovate and push the boundaries of the snowboarding industry, it is clear that the brand has big plans for the future. With a focus on sustainability, technology, and community, Burton is poised to remain a leader in the industry for years to come.
Digital Integration: Burton has already made significant strides in integrating digital technology into their products, with features such as Bluetooth connectivity and mobile apps. In the future, we can expect to see even more advanced tech integration, such as augmented reality goggles and smart fabrics.
Sustainable Manufacturing: Sustainability has been a core focus for Burton in recent years, and this is only set to continue. With a commitment to reducing waste and carbon emissions, the brand is exploring new manufacturing processes and materials to create more eco-friendly products.
Youth Outreach: Burton has always been a brand that values community and inclusivity, and they continue to prioritize this in their future plans. The brand is working on expanding its outreach to younger generations, with initiatives such as youth-focused events and partnerships with youth organizations.
Expansion into New Markets: While snowboarding will always be at the heart of Burton’s brand, the company is exploring new markets and product lines. This includes everything from outdoor apparel to home goods, as Burton aims to become a lifestyle brand for the outdoor enthusiast.
Burton Snowboards’ Plan for Growth and Expansion
Expansion of Product Line: Burton is planning to expand its product line to include more than just snowboards, such as outdoor apparel and accessories, to attract a wider customer base.
International Expansion: Burton has already expanded its presence internationally, but the company plans to continue expanding into new markets, particularly in Asia and Europe.
Investment in Technology: Burton has always been known for its innovative technologies in snowboarding, and the company plans to continue investing in research and development to create new and improved products.
Sustainability Initiatives: As part of its plan for growth, Burton is committed to sustainability and plans to continue implementing environmentally-friendly practices in its manufacturing process, product materials, and packaging.
The Incorporation of New Technologies and Sustainable Practices in Burton Snowboards’ Future
Burton Snowboards has always been at the forefront of snowboarding innovation, and the company continues to explore new technologies and sustainable practices to improve their products and reduce their environmental impact. One of the latest initiatives is the use of 3D printing technology to create prototypes, which reduces the amount of waste produced during the development process.
The company has also invested in the development of more sustainable materials for their snowboards, such as bio-based resins and recycled materials. This commitment to sustainability is reflected in their new line of snowboards, called “Step On,” which features bindings made from recycled materials.
Looking to the future, Burton Snowboards plans to continue incorporating new technologies and sustainable practices into their production process. The company is also exploring ways to reduce its carbon footprint, such as using renewable energy sources and implementing carbon offsetting programs.
As a leader in the snowboarding industry, Burton Snowboards understands the importance of sustainability and technological innovation, and they are committed to ensuring that their products are not only high-quality but also environmentally responsible.
The Continuation of Burton’s Legacy and Impact on the Snowboarding Industry
As Burton Snowboards continues to innovate and push the boundaries of the snowboarding industry, its impact on the sport is undeniable. The company’s commitment to quality and innovation has inspired countless riders and manufacturers alike, while its influence on snowboarding culture and fashion cannot be overstated.
Looking to the future, Burton’s legacy will continue to shape the snowboarding industry in many ways. The company’s dedication to sustainability and responsible manufacturing practices will set a standard for the industry, while its investment in new technologies will help push the sport to new heights.
Perhaps most importantly, Burton’s commitment to fostering a sense of community among snowboarders will ensure that its legacy lives on for years to come. From grassroots events to major competitions, Burton will continue to play a vital role in bringing together riders from all over the world and inspiring the next generation of snowboarders.
Frequently Asked Questions
What is the history of Burton Snowboards?
Burton Snowboards was founded in 1977 by Jake Burton Carpenter in Londonderry, Vermont. Carpenter started making snowboards in his barn and eventually developed the first snowboard that was specifically designed for the mountain. From there, Burton Snowboards grew rapidly, and the company became a major player in the snowboarding industry.
Who is the current owner of Burton Snowboards?
In 2019, Burton Snowboards was sold to Donna Carpenter, the widow of Jake Burton Carpenter who passed away that year. Donna Carpenter was also a co-founder of the company and had been serving as CEO since 201Under her leadership, Burton has continued to be a leader in the snowboarding industry, both in terms of innovation and in promoting diversity and inclusion.
What impact has the ownership change had on Burton Snowboards?
The ownership change has not had a significant impact on Burton Snowboards’ operations or mission. Donna Carpenter has been a key figure at the company since its founding, and she has continued to uphold the brand’s legacy of innovation, quality, and inclusivity. Under her leadership, Burton has continued to push the boundaries of snowboarding technology and design.
How has Burton Snowboards contributed to the snowboarding industry?
Burton Snowboards has had a significant impact on the snowboarding industry since its inception. The company has been at the forefront of snowboarding innovation, developing new technologies and designs that have revolutionized the sport. Additionally, Burton has been instrumental in promoting the growth and popularity of snowboarding, through sponsoring events, athletes, and teams, as well as developing a strong brand identity that is closely associated with the sport.
What challenges has Burton Snowboards faced in recent years?
Like many companies in the snowboarding industry, Burton Snowboards has faced challenges in recent years due to changing consumer trends and economic factors. The rise of online shopping has led to a decline in brick-and-mortar retail, which has had an impact on Burton’s sales. Additionally, the COVID-19 pandemic has had an effect on the snowboarding industry, with resorts closing or operating at reduced capacity.
What is the future of Burton Snowboards?
The future of Burton Snowboards is bright, as the company continues to innovate and adapt to changing market conditions. The company is committed to sustainability and is working to reduce its environmental footprint through initiatives such as using recycled materials and reducing waste. Additionally, Burton is focusing on expanding its reach by developing products for new markets, such as women’s and youth snowboarding.